As a partner of Worry Free Marketing, I have a passion for good marketing.
People need their problems solved. In many cases, solutions already exist. “Good marketing” connects the consumers that have a problem with a solution that will work, and in a way that is viable for everyone concerned.
I consider that I am an “ethical marketer.” I work out effective marketing campaigns that accomplish the above for business owners and non-profit organizations that have products that fulfill a need.
I follow a specific pattern when helping an organization with marketing.
Marketing based on what I think would work or what we think people will like is wasteful. The first step for successful marketing is to examine the scene. Who needs the product? What do competitors offer? How is our product different?
Usually in doing this step, I find some component of a marketing campaign that my client or her competitors may have missed. The key datum for any marketing is that the product is brand-new to anyone who stumbles across it. Business owners and their hires are often too familiar with the product to locate these opportunities.
I write programs based on the research that can be executed by business owners or their employees, or even non-profit volunteers. A program to be effective must be executed, and it’s important that the program is written in such a way that anyone can get it done.
In very special cases, we will get involved in the execution of a program. By driving the targets of the marketing program to a done, the program’s effectiveness will be demonstrated in specific metrics.
Once all targets of the program are done, we do a review of the program to determine it’s effectiveness. Once this is done, the program can be revised and its successful targets redone and re-enforced.