Chad Lane

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Content by Chad site by Worry Free Consulting

Marketing a Chiropractic Practice, Summarized in 4 Words

October 26, 2013 By Chad Lane

Wear a lab coat. To understand why these are the most important 4 words for successfully marketing a chiropractic practice, I want to briefly cover what positioning is. Positioning is aligning what is known with what is unknown in the mind of the consumer. It is a way to achieve instant familiarity and to be recognized by someone who hasn't heard of you before. When I tell you that my … [Read more...]

Filed Under: Blog Tagged With: chiropractic marketing, marketing, positioning, small business marketing

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