If you're a small business owner, you've most likely been overwhelmed by offers to help you with your SEO. These services are expensive and since they are limited to only a certain number of keywords, they can be hit or miss. For example, if you're a dentist and you've chosen to rank for "best dentist in St. Louis," you should be prepared to spend a lot of money to rank for this term, since … [Read more...]
Improving Small Business Marketing Results: Be a Math Geek
Effective marketing doesn't have to be cheap, but it does have to be viable. Viability can be determined by comparing the cost of the marketing against the income it generates. If income is greater than marketing expense + overhead, then the small business has a perpetual money machine: the more money that is poured into marketing, the more money will be generated. This is the goal. It can … [Read more...]