The most common objection that volunteers and new fundraisers give to doing the work of fundraising is, "But I don't know what to say!" Of course, it's much easier to sit around and discuss prospects than it is to speak with them, but that hunted feeling that comes from not doing work when we should is so uncomfortable, isn't it? A fundraising visit can seem very technical. Anyone who has … [Read more...]
The most vital marketing expense
What is the most vital marketing expense that you have? This is something so simple and so basic that all other money spent on marketing is wasted if this isn't in place. "Ah... I see what he's doing there. He's a marketing guy and he's going to pitch me on his services...." Nope. In fact, the most important marketing expense for any company can't be bought from me or any marketing … [Read more...]